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Elena Robles

A studio where they listen to you first.

The website of an independent esthetician in Pamplona: quiet, editorial and made to turn a visit into a message on WhatsApp. And the short videos that carry her work to social media.

What we did
Web · Film & photo
Client
Elena Robles · Estudio de Estética Avanzada
Sector
Advanced aesthetics studio
Year
2026 · Pamplona
Visit the website
The first screen: a greeting for the time of day and a looping video
The first screen: a greeting for the time of day and a looping video
Fifteen treatments, filterable, each opening as its own sheet
Fifteen treatments, filterable, each opening as its own sheet
Who she is and how she works
Who she is and how she works
The first visit and a map drawn from open data
The first visit and a map drawn from open data
Mobile: the same calm, thumb-first
Mobile: the same calm, thumb-first
Treatments as cards
Treatments as cards
Light
Light
HIFU
HIFU
Blemishes
Blemishes
Acne
Acne
How we worked

Elena had twenty years of craft and a loyal clientele, but a website that looked like every other beauty centre. She wanted the first thing a visitor feels to be what her clients already say: that she listens before she proposes anything.

What it had to do
  • Say “they listen to you first” before a single treatment is shown.
  • Turn visits into calls and WhatsApp messages, with no forms in the way.
  • Be found in Pamplona for what she does: laser, face, body, skin.
  • Feel as calm and careful as the treatment room.

We designed her ER monogram and built the whole identity around one idea: a maison, not a clinic. Warm instead of clinical, quiet instead of loud, with a single gold accent doing all the talking.

  • Warm
  • Editorial
  • Unhurried
  • Precise
Palette
  • Ink #1A1510 Text and dark sections

    A warm near-black, never pure: it keeps the page calm and lets skin tones glow.

  • Bone #F6F1E8 Text on dark

    Softer than white, like paper in a treatment room.

  • Gold #C9A65B The only accent

    Used sparingly and only as a line or a word, so it reads as care, not decoration.

  • Cream #F7F3EB Light sections

    A warm ground that makes the page feel like stationery.

Typography
  • Cormorant Garamond Headlines, with an italic gold fragment for emphasis

    An aesthetics centre where they listen first

  • Jost Body text and wide-tracked labels

    Advanced aesthetics in Pamplona

The look comes from restraint. Every choice removes something so that what is left can be felt.

The rules we set
  1. 01

    Hairlines, not boxes

    Structure is drawn with 1 px lines, so nothing feels heavy or clinical.

  2. 02

    A light serif, in italic fragments

    Headlines are quiet; the one word that matters turns italic and gold.

  3. 03

    Hands before faces

    Photography and video show gestures and light, with no showy before-and-afters.

  4. 04

    Motion that breathes

    Slow reveals and a pinned cover, all switched off for those who prefer less motion.

01

Web

One long page with the calm of a maison: a pinned hero with a looping video and a greeting for the time of day, a filterable catalogue of fifteen treatments that open as sheets with their own address, a quiz that suggests where to start, and a map drawn from open data. No forms: every path ends in a call or a WhatsApp with the question already written.

  • Each treatment has its own sheet (video, benefits, sessions, who it is for) and a shareable link.
  • Structured data for search is generated from the same lists the page shows, so it can never drift.
  • Analytics only after consent; fonts self-hosted; the map needs no third-party embed.
  • Accessible by design: reduced-motion support, a pause button and native dialogs.
  • ES
  • Built with
  • Astro
  • Tailwind CSS
  • TypeScript
  • Lenis
02AppNot in this project
03

Film & photo

Short vertical videos for Instagram, TikTok and Shorts: hands and gestures before faces, soft natural light, the treatment shown as it is. We shoot, edit and give them one house look, so every clip is recognisably hers.

  • Vertical 9:16 and 4:5 for the feed, 6 to 12 seconds, made to be read without sound.
  • One kit of titles, transitions and captions in her colours, so the next one is quick to edit and looks the same.
  • Before and after only with the client’s signed consent, same framing and same light.
  • Film
  • In production
05

Result

What you can see, use and share, and what it does.

Visit the website ↗
  • 15treatments, each with its own sheet
  • 608 KBcover video
  • ≥ 4.5:1contrast on every pair of colours
  • 0trackers before consent
Web
elenarobles.com
The first screen: a greeting for the time of day and a looping video
The first screen: a greeting for the time of day and a looping video
Fifteen treatments, filterable, each opening as its own sheet
Fifteen treatments, filterable, each opening as its own sheet
Who she is and how she works
Who she is and how she works
The first visit and a map drawn from open data
The first visit and a map drawn from open data
Mobile: the same calm, thumb-first
Mobile: the same calm, thumb-first
Treatments as cards
Treatments as cards
Film & photo · in production
Light
HIFU
Blemishes
Acne
Results are checked, not remembered.

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Tell us what you need: a website, an app or a film. We explore it together, and you pay phase by phase.

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